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A Tech Giant

Company

Problem:

Most popular ecommerce platforms overwhelm users with an endless feed of items, creating a limited, complex, and time-consuming experience. The client's feed, featuring a single image for both new and used items, exacerbated these issues. Additionally, there was uncertainty about the thoughts and behaviors of young adults regarding selling on the platform.


I spearheaded the testing of a new video feature and to support the redesign of the create listing element on the e-commerce platform.

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"DeKita's academic and applied knowledge of emerging tech places her at the forefront of research which contributes to the development of cutting-edge technology. DeKita’s consultative skills ensure that she understands client needs whilst staying attuned to the challenges and opportunities related to product and service development. "

 

-Research Manager

E-commerce item listing screen

Timeline:
Week 1
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  • Kick-off meeting 

  • Walkthrough of test materials

  • Draft of Discussion Guide sent for client review 

 

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Week 2

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  • Finalization of the Discussion Guide

  • Conducted Sessions 

  • Sent End-of-Day (EOD) debriefs

  • Deliverables, including sessions recordings and a comprehensive document with participant quotes (provided 2 days after sessions)

Week 3
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  • Presentation across client's cross-functional team

 

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Actions:
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  • Identified scope and designed the testing guide

  • Led user research, conducting 20 minute 1:1 semi-structured interviews w/ 10 young adults using Zoom

  • Conducted a heuristic evaluation for screens in the existing and potential user journey to assess the user experience

  • Uncovered young adults' thoughts and behaviors regarding selling on their site

  • Analyzed findings and presented 10+ page document with participant quotes

 
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Results:
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I effectively presented the findings, uncovered valuable opportunities, and provided recommendations based on insightful data. The clients launched the video feature globally within the same month as the conducted research. This strategic move contributed significantly to a remarkable 48% increase in revenue.

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